Nowadays, many families begin to concentrate on the light, whether it’s the selection of the shape of the light fixtures or parameters (how much wattage, what proportion CCT…) All will have more or less some requirements.
But many of us still struggle with the “lighting needs to be designed?” On this issue, some clients also think that lighting doesn’t need to design, lighting is installed on the great. What’s more, even salespeople also think, as long as my lighting fixtures are good enough to bright enough to be cheap everything will be fine. If you still have the above ideas, please twiddle my thumbs to read this article, maybe you can answer the question of why your light fixtures do not sell.
Just have to look good lighting
Many people in the choice of chandeliers, will be relatively valued “value”, of course, this is often understandable, after all, now’s to look at the value of society, but repurchase back can be installed directly on it? It is difficult to say.
For example
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The two chandeliers in the above picture are indeed quite “flamboyant”, but does one feel where it is not right? Yes, the peak of the living room (less than 2.5 meters) wasn’t taken into account, making it seem oppressive.
Living rooms with low floor heights can install lighting fixtures as follows.
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This is also possible for high ceilings
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Lighting design is to shop for light fixtures to install.
Not to mention the lighting design industry, itself is across the art, architecture, electrical, technology, and lots of fields of marginalized disciplines. When doing lighting design more to think about the light color temperature brightness, irradiation range angle, the way the sunshine source irradiation, the reflection coefficient of the surface material of the item itself, etc.
Therefore, when selling lighting fixtures is far from “which light fixture is popular to recommend which one”, far away from that simple. Lighting fixtures are just “tools” to assist in achieving the ultimate good lighting environment so that the space is more layered, and more atmosphere.
Examples
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After the lighting design, each space isn’t only illuminated but also has a sense of atmosphere and hierarchy. (Hand-drawn from LEGO)
Examples
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Lighting design is quite just looking good
A good lighting design is not just to make the space feel good looking, but more importantly to bring warm emotional attachment, thus changing the customer’s sense of experience.
The company’s main focus is on the planning of the lighting and the design of the restaurant.
The idea is very good, but we’d like to establish a cognitive premise in the program for customers, that is, the customer’s understanding of lighting design and its aesthetic and cognitive degree. The owner is worried about the effect of the program design is not what they want, the value of achieving the design effect will not exceed the budget.
In the face of what people will speak what words when doing lighting sales, must first impress customers with professionalism in order that they first see the value of lighting. Next, they work out the customer’s needs, habits, and room layout, then to help customers plan the interior lighting design, the superb design program presented to customers. From “selling light fixtures” to “selling solutions”, does one think this operation down, it’s easier to produce high efficiency?
Read here, you’ll understand why it is said that there is no such thing as a program template, because different customers have different aesthetics, different needs, different budgets, and may use the so-called “standard template” to meet their needs.
In conclusion
Although there’s no so-called standard template, there’s a “problem solving” idea!
How to improve customers’ awareness of the value of lighting and allow customers to increase their budget? How to use professionalism to win customer trust and obtain orders?
Contact EYBO, and let’s discuss the way to customize your lighting to meet customer needs.
